Advances in advertising research (Vol. III) : current insights and future trends /
""Advances in Advertising Research"" are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face o...
| Corporate Authors: | , |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden ; New York :
Springer Gabler,
[2012]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | ""Advances in Advertising Research"" are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. |
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| Item Description: | Description based upon print version of record. Electronic resource. |
| Physical Description: | 1 online resource (418 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783834942913 383494291X |