Advances in advertising research (Vol. III) : current insights and future trends /

""Advances in Advertising Research"" are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face o...

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Bibliographic Details

Corporate Authors:	Ebook Library, European Advertising Academy
Other Authors:	Langner, Tobias, Okazaki, Shintaro, Eisend, Martin
Format:	eBook
Language:	English
Published:	Wiesbaden ; New York : Springer Gabler, [2012]
Subjects:	Advertising > Research. Advertising > Research. Advertising. Economics. Electronic books.
Online Access:	Connect to the full text of this electronic book