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MKTG 347: Advertising and creative marketing communications /

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Bibliographic Details
Main Author: Belch, George E. (George Edward), 1951-
Corporate Author: Mays Business School
Other Authors: Belch, Michael A., Busch, Paul S., Troy, Lisa
Format: Book
Language:English
Published: Boston : McGraw-Hill Learning Solutions, 2013
Subjects:
Advertising > Textbooks.
Sales promotion > Textbooks.
Communication in marketing > Textbooks.
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Published 2011
Book
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