MKTG 347: Advertising and creative marketing communications /

Bibliographic Details
Main Author:	Belch, George E. (George Edward), 1951-
Corporate Author:	Mays Business School
Other Authors:	Belch, Michael A., Busch, Paul S., Troy, Lisa
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill Learning Solutions, 2013
Subjects:	Advertising > Textbooks. Sales promotion > Textbooks. Communication in marketing > Textbooks.

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