Cover Image

MKTG 347: Advertising and creative marketing communications /

Show other versions (1)
Bibliographic Details
Main Author: Belch, George E. (George Edward), 1951-
Corporate Author: Mays Business School
Other Authors: Belch, Michael A., Busch, Paul S., Troy, Lisa
Format: Book
Language:English
Published: Boston : McGraw-Hill Learning Solutions, 2013
Subjects:
Advertising > Textbooks.
Sales promotion > Textbooks.
Communication in marketing > Textbooks.
Description
Item Description:Chapter selections from: Advertising and promotion: an integrated marketing communications perspective, 9th edition, 2012, by George E. Belch & Michael A. Belch.
Physical Description:1 volume (various pagings) : color illustrations ; 29 cm.
ISBN:9780077815011
0077815017