Media programming : strategies and practices /
"This book about media programming deals with both the structured and unstructured media. By structured we mean the traditional mass communication media of broadcast television and radio and the cable networks. ... By unstructured we mean the parts of the huge online world that carry old and ne...
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| Format: | Book |
| Language: | English |
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Boston, MA :
Wadsworth,
[2013]
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| Edition: | 9th ed. |
| Subjects: |
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