Media programming : strategies and practices /

"This book about media programming deals with both the structured and unstructured media. By structured we mean the traditional mass communication media of broadcast television and radio and the cable networks. ... By unstructured we mean the parts of the huge online world that carry old and ne...

Full description

Bibliographic Details

Main Author:	Eastman, Susan Tyler
Other Authors:	Ferguson, Douglas A.
Format:	Book
Language:	English
Published:	Boston, MA : Wadsworth, [2013]
Edition:	9th ed.
Subjects:	Television programs > Planning. Radio programs > Planning. Cable television > Planning.