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Media programming : strategies and practices /

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"This book about media programming deals with both the structured and unstructured media. By structured we mean the traditional mass communication media of broadcast television and radio and the cable networks. ... By unstructured we mean the parts of the huge online world that carry old and ne...

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Bibliographic Details
Main Author: Eastman, Susan Tyler
Other Authors: Ferguson, Douglas A.
Format: Book
Language:English
Published: Boston, MA : Wadsworth, [2013]
Edition:9th ed.
Subjects:
Television programs > Planning.
Radio programs > Planning.
Cable television > Planning.
Table of Contents:
  • A scaffold for programmers / Susan Tyler Eastman, Douglas A. Ferguson
  • Prime-time network programming strategies / William J. Adams, Susan Tyler Eastman
  • Multichannel television strategies / Susan Tyler Eastman, Michael O. Wirth
  • Online television strategies / Douglas A. Ferguson
  • Program and audience research and ratings / Douglas A. Ferguson, Timothy P. Meyer, Susan Tyler Eastman
  • Syndication for stations, cable, and online/ John von Soosten, Douglas A. Ferguson
  • Non-prime-time network programming / Robert V. Bellamy, James R. Walker
  • Television station programming strategies / Robert B. Affe
  • Basic and premium subscription programming / Susan Tyler Eastman, Douglas A. Ferguson
  • Public television programming / Glenda R. Balas
  • Music radio programming / Gregory D. Newton, Matthew T. Kaiser
  • Information radio programming / Matthew S. Pierce, Robert F. Potter.