Contagious : [why things catch on] /
Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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| Format: | CD Audio Book |
| Language: | English |
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New York, NY :
Simon & Schuster Audio,
[2013]
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| Edition: | Unabridged. |
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| Online Access: | View cover art |
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