Contagious : [why things catch on] /

Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Bibliographic Details

Main Author:	Berger, Jonah
Corporate Author:	Simon and Schuster, Inc
Other Authors:	Nobbs, Keith, 1979-
Format:	CD Audio Book
Language:	English
Published:	New York, NY : Simon & Schuster Audio, [2013]
Edition:	Unabridged.
Subjects:	New products. Consumer behavior. Popularity > Economic aspects. Audiobooks.
Online Access:	View cover art