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Contagious : [why things catch on] /

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Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Bibliographic Details
Main Author: Berger, Jonah
Corporate Author: Simon and Schuster, Inc
Other Authors: Nobbs, Keith, 1979-
Format: CD Audio Book
Language:English
Published: New York, NY : Simon & Schuster Audio, [2013]
Edition:Unabridged.
Subjects:
New products.
Consumer behavior.
Popularity > Economic aspects.
Audiobooks.
Online Access:View cover art
Description
Summary:Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Item Description:Subtitle from container.
Compact discs.
Sound recording.
Physical Description:6 sound discs (approximately 7 hr.) : digital ; 4 3/4 in.
ISBN:9781442359376
1442359374