Breakthrough marketing plans : how to stop wasting time and start driving growth /

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time. They are too long, too complicated and too dense. They end up sitting on a shelf, u...

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Bibliographic Details

Main Author:	Calkins, Tim
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2012.
Edition:	2nd ed.
Subjects:	Marketing > Planning.