Fashion brands : branding style from Armani to Zara /

"Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into...

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Bibliographic Details

Main Author:	Tungate, Mark, 1967-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2012.
Edition:	3rd ed.
Subjects:	Fashion merchandising. Branding (Marketing) Advertising > Fashion. Electronic books.
Online Access:	Connect to the full text of this electronic book