| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
in00002783385 |
| 005 |
20150922150511.0 |
| 008 |
120615s2013 njua b 001 0 eng |
| 010 |
|
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|a 2012023464
|
| 020 |
|
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|a 9780133011425 (hardcover : alk. paper)
|
| 020 |
|
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|a 0133011429 (hardcover : alk. paper)
|
| 035 |
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|a (OCoLC)ocn795687211
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| 035 |
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|a (OCoLC)795687211
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| 040 |
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|a DLC
|b eng
|c DLC
|d YDX
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|d CLE
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|a pcc
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|a TXAM
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| 050 |
0 |
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|a HF5415.153
|b .C34 2013
|
| 082 |
0 |
0 |
|a 658.5/75
|2 23
|
| 100 |
1 |
|
|a Cagan, Jonathan,
|d 1961-
|
| 245 |
1 |
0 |
|a Creating breakthrough products :
|b revealing the secrets that drive global innovation /
|c Jonathan Cagan and Craig M. Vogel.
|
| 250 |
|
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|a 2nd ed.
|
| 264 |
|
1 |
|a Upper Saddle River, N.J. :
|b FT Press,
|c [2013]
|
| 264 |
|
4 |
|c ©2013
|
| 300 |
|
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|a xxxvi, 379 pages :
|b illustrations ;
|c 25 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Preface -- The argument -- What drives new product development -- Moving to the upper right -- The upper right : the value quadrant -- The core of a successful brand strategy : breakthrough products and services -- The process -- A comprehensive approach to user-centered, integrated new product development -- Integrating disciplines and managing diverse teams -- Understanding the user's needs, wants, and desires -- Further evidence -- Service innovation : breakthrough innovation on the product-service eco-system continuum -- Case studies : the power of the upper right -- Case studies : the global power of the upper right -- Where are they now? -- Epilogue.
|
| 650 |
|
0 |
|a New products.
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| 650 |
|
0 |
|a Production planning.
|
| 650 |
|
0 |
|a Product management.
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| 650 |
|
0 |
|a Marketing research.
|
| 700 |
1 |
|
|a Vogel, Craig M.
|
| 938 |
|
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|a YBP Library Services
|b YANK
|n 7581534
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| 938 |
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|a Blackwell Book Service
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|a A14835930449
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|a west,stk
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|a 92
|b TXA
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| 948 |
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|a Cataloged
|b h
|c 2012/11/29
|d c
|e EGrant
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f |
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|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
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|e HF5415.153 .C34 2013
|h Library of Congress classification
|i unmediated -- volume
|m A14835930449
|
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f |
f |
|a HF5415.153 .C34 2013
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