Creating breakthrough products : revealing the secrets that drive global innovation /

Bibliographic Details

Main Author:	Cagan, Jonathan, 1961-
Other Authors:	Vogel, Craig M.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : FT Press, [2013]
Edition:	2nd ed.
Subjects:	New products. Production planning. Product management. Marketing research.