Cover Image

Creating breakthrough products : revealing the secrets that drive global innovation /

Bibliographic Details
Main Author: Cagan, Jonathan, 1961-
Other Authors: Vogel, Craig M.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : FT Press, [2013]
Edition:2nd ed.
Subjects:
New products.
Production planning.
Product management.
Marketing research.
Description
Physical Description:xxxvi, 379 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780133011425 (hardcover : alk. paper)
0133011429 (hardcover : alk. paper)