Developing new products and services : learning, differentiation, and innovation /

Bibliographic Details
Main Author:	Sanders, G. Lawrence
Other Authors:	Huefner, Ronald J.
Format:	Book
Language:	English
Published:	New York : Business Expert Press, 2011.
Series:	Marketing research collection.
Subjects:	New products > Management. New products > Marketing. Product differentiation. Creative ability in business > Management. Marketing > Decision making.

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