Social business by design : transformative social media strategies for the connected company /

"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to...

Full description

Bibliographic Details

Main Author:	Hinchcliffe, Dion
Corporate Author:	ebrary, Inc
Other Authors:	Kim, Peter, 1974-
Format:	eBook
Language:	English
Published:	San Francisco : Jossey-Bass, 2012.
Edition:	1st ed.
Subjects:	Social media > Marketing. Strategic planning. Electronic books.
Online Access:	Connect to the full text of this electronic book