Taking technology to the market : a guide to the critical success factors in marketing technology /
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| Format: | eBook |
| Language: | English |
| Published: |
Farnham, Surrey, England : Burlington, VT :
Gower ; Ashgate,
[2012]
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | 1 online resource (170 pages) |
| Bibliography: | Includes bibliographical references (pages [165]-166) and index. |
| ISBN: | 9781409435969 (e-book) 1409435962 (e-book) |