Taking technology to the market : a guide to the critical success factors in marketing technology /

Bibliographic Details
Main Author:	Linton, Ian
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Farnham, Surrey, England : Burlington, VT : Gower ; Ashgate, [2012]
Subjects:	High technology > Marketing. High technology industries > Marketing. New products > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

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