Household- and market-level perspectives on the Peter Pan peanut butter recall using Nielsen homescan panel data /

Bibliographic Details

Main Author:	Bakhtavoryan, Rafael Gagik
Other Authors:	Salin, Victoria (Thesis advisor), Capps, Oral (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A&M University], [2012]
Subjects:	Major Agricultural Economics. Peanut Butter Scanner Data Recall Demand
Online Access:	Link to OAK Trust copy