Building sport brands with music : the impact of sport brand music on the shopping behaviors of sport consumers /

Bibliographic Details

Main Author:	Ballouli, Khalid
Other Authors:	Bennett, Gregg (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A&M University], [2012]
Subjects:	Major Kinesiology. online shopping sport consumer behavior sport brand music sonic branding
Online Access:	Link to OAK Trust copy