The consumer mind : brand perception and the implication for marketers /

Bibliographic Details
Main Author:	Martinez, Pepe, 1960-
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, [2012]
Subjects:	Business. Consumers > Psychology. Neuromarketing. Branding (Marketing) Marketing > Psychological aspects. BUSINESS & ECONOMICS / Marketing / Research. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (xviii, 179 pages :) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9780749465711 0749465719