The consumer mind : brand perception and the implication for marketers /

Bibliographic Details
Main Author:	Martinez, Pepe, 1960-
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, [2012]
Subjects:	Business. Consumers > Psychology. Neuromarketing. Branding (Marketing) Marketing > Psychological aspects. BUSINESS & ECONOMICS / Marketing / Research. Electronic books.
Online Access:	Connect to the full text of this electronic book

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