Systems thinking and process dynamics for marketing systems : technologies and applications for decision management /

"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher.

Bibliographic Details

Main Author:	Rajagopal, 1957-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hershey, Pa. : Business Science Reference, 2012.
Subjects:	Marketing. Strategic planning. Electronic books.
Online Access:	Connect to the full text of this electronic book