Consumer-brand relationships : insights for theory and practice /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Fournier, Susan, Breazeale, Michael, 1964-, Fetscherin, Marc
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, 2012.
Subjects:	Branding (Marketing) Customer relations. Relationship marketing > Research. Electronic books.
Online Access:	Connect to the full text of this electronic book

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