Cover Image

Precision marketing : maximizing revenue through relevance /

Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.

Bibliographic Details
Main Author: Zoratti, Sandra
Other Authors: Gallagher, Lee
Format: eBook
Language:English
Published: London : Kogan Page, 2012.
Subjects:
Consumer behavior.
Market segmentation.
Marketing.
Target marketing.
Business.
BUSINESS & ECONOMICS / Green Business.
BUSINESS & ECONOMICS / Distribution.
BUSINESS & ECONOMICS / Marketing / General.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.
Item Description:Electronic resource.
Physical Description:1 online resource (xvi, 208 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780749465360 (electronic bk.)
0749465360 (electronic bk.)