Precision marketing : maximizing revenue through relevance /

Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.

Bibliographic Details

Main Author:	Zoratti, Sandra
Other Authors:	Gallagher, Lee
Format:	eBook
Language:	English
Published:	London : Kogan Page, 2012.
Subjects:	Consumer behavior. Market segmentation. Marketing. Target marketing. Business. BUSINESS & ECONOMICS / Green Business. BUSINESS & ECONOMICS / Distribution. BUSINESS & ECONOMICS / Marketing / General. Electronic books.
Online Access:	Connect to the full text of this electronic book