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E-marketing : concepts, methodologies, tools and applications /

"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.

Bibliographic Details
Corporate Authors: Information Resources Management Association, ebrary, Inc
Format: eBook
Language:English
Published: Hershey, Pa. : Business Science Reference, 2012.
Subjects:
Internet marketing.
Electronic commerce.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • section 1. Fundamental concepts and theories
  • section 2. Development and design methodologies
  • section 3. Tools and technologies
  • section 4. Utilization and application
  • section 5. Organizational and social implications
  • section 6. Managerial impact
  • section 7. Critical issues
  • section 8. Emerging trends.