E-marketing : concepts, methodologies, tools and applications /

"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.

Bibliographic Details

Corporate Authors:	Information Resources Management Association, ebrary, Inc
Format:	eBook
Language:	English
Published:	Hershey, Pa. : Business Science Reference, 2012.
Subjects:	Internet marketing. Electronic commerce. Electronic books.
Online Access:	Connect to the full text of this electronic book