Cover Image

E-marketing : concepts, methodologies, tools and applications /

"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.

Bibliographic Details
Corporate Authors: Information Resources Management Association, ebrary, Inc
Format: eBook
Language:English
Published: Hershey, Pa. : Business Science Reference, 2012.
Subjects:
Internet marketing.
Electronic commerce.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
Item Description:Electronic resource.
Physical Description:1 online resource (3 volumes in 1) : illustrations
Bibliography:Includes bibliographical references and index.