Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand /

Bibliographic Details

Main Author:	Kaputa, Catherine, 1948-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Boston, Mass. : Nicholas Brealey Pub., 2012.
Subjects:	Branding (Marketing) Success in business. Electronic books.
Online Access:	Connect to the full text of this electronic book