Cover Image

Outside in : the power of putting customers at the center of your business /

Bibliographic Details
Main Author: Manning, Harley
Corporate Author: Forrester (Firm)
Other Authors: Bodine, Kerry
Format: Book
Language:English
Published: Boston : New Harvest/Houghton Mifflin Harcourt, [2012]
Subjects:
Customer relations.
Customer services.
Table of Contents:
  • You need your customers more than they need you
  • Customer experience means billions to business
  • The customer experience ecosystem
  • From bumper sticker to business discipline
  • Strategy
  • Customer understanding
  • Design
  • Measurement
  • Governance
  • Culture
  • The natural path to customer experience maturity
  • The rise of the chief customer officer
  • The customer experience race is on.