The loyalty leap : turning customer information into customer intimacy /

The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey,...

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Bibliographic Details

Main Author:	Pearson, Bryan
Format:	Book
Language:	English
Published:	New York : Portfolio/Penguin, 2012.
Subjects:	Customer loyalty. Customer relations. Marketing > Data processing. Market surveys.