Happy customers everywhere : how your business can profit from the insights of positive psychology /

The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last...

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Bibliographic Details

Main Author:	Schmitt, Bernd
Other Authors:	Van Zutphen, Glenn
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2012.
Edition:	1st ed.
Subjects:	Consumer behavior. Consumption (Economics) > Psychological aspects. Consumers' preferences.