Strategic communications for nonprofit organizations : seven steps to creating a successful plan /

Bibliographic Details
Main Author:	Patterson, Sally J.
Other Authors:	Radtke, Janel M.
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, [2009]
Edition:	2nd ed.
Series:	Wiley Online Library.
Subjects:	Communicatie. Niet-commerciële organisaties. Strategische planning. Advocacy advertising > Planning. Institutional advertising > Planning. Nonprofit organizations > Marketing > Planning. Associations sans but lucratif > Marketing. Publicité institutionnelle. Publicité-plaidoyer. BUSINESS & ECONOMICS > Green Business. Electronic books.
Online Access:	Connect to the full text of this electronic book

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