Brand aesthetics /

Consumption is going aesthetic. The attention devoted to the formal aspect of products and services has become central to building the competitiveness of enterprises, as confirmed by the success of brands such as Absolut Vodka and Desigual. In Brand Aesthetics the author explores the growing importa...

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Bibliographic Details

Main Author:	Mazzalovo, Gerald
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012.
Subjects:	Product design. Product management. Branding (Marketing) Aesthetics. BUSINESS & ECONOMICS / Production & Operations Management. TECHNOLOGY & ENGINEERING / Industrial Engineering. TECHNOLOGY & ENGINEERING / Industrial Technology. Electronic books.
Online Access:	Connect to the full text of this electronic book