Second that emotion : how decisions, trends, & movements are shaped /
Traces the fascinating process whereby a passion for an idea, a politician a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, c...
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| Format: | Book |
| Language: | English |
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Amherst, N.Y. :
Prometheus Books,
2012.
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Table of Contents:
- An invitation to Second that emotion
- The role of social contracts
- Players in a movement: zealots, disciples, and the congregation
- I follow the leader : he follows me
- The psychology of illogical leaps
- Social media's emotion beacon
- The sanctuary of certainty
- Signs, symbols, and icons
- Breaking a social contract can be terminal
- Creating a culture shift in the age of illogic.