Second that emotion : how decisions, trends, & movements are shaped /

Traces the fascinating process whereby a passion for an idea, a politician a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, c...

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Bibliographic Details

Main Author:	Holden, Jeremy D., 1964-
Format:	Book
Language:	English
Published:	Amherst, N.Y. : Prometheus Books, 2012.
Subjects:	Emotions. Decision making > Psychological aspects. Social contract. Social movements.