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Second that emotion : how decisions, trends, & movements are shaped /

Traces the fascinating process whereby a passion for an idea, a politician a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, c...

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Bibliographic Details
Main Author: Holden, Jeremy D., 1964-
Format: Book
Language:English
Published: Amherst, N.Y. : Prometheus Books, 2012.
Subjects:
Emotions.
Decision making > Psychological aspects.
Social contract.
Social movements.

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