Second that emotion : how decisions, trends, & movements are shaped /
Traces the fascinating process whereby a passion for an idea, a politician a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, c...
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| Format: | Book |
| Language: | English |
| Published: |
Amherst, N.Y. :
Prometheus Books,
2012.
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| Summary: | Traces the fascinating process whereby a passion for an idea, a politician a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, causing us to endorse ideas, people or products that we would otherwise reject. But Holden shows that while advertising and propaganda can provide a park and social media can provide the kindling, individuals create consumer, political and cultural trends based more often than not, on thought processes that they know logically are flawed. |
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| Physical Description: | 287 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781616146641 (hardcover : alk. paper) 1616146648 (hardcover : alk. paper) |