Social media is bullshit /

If you listen to the Internet gurus, marketing consultants, and even the mainstream media, you might think social media was the second coming. They declare that it's revolutionizing advertising, PR, customer relations--everything. And they all agree: it is here to stay. In this lively, insightf...

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Bibliographic Details

Main Author:	Mendelson, B. J.
Format:	Book
Language:	English
Published:	New York : St. Martin's Press, 2012.
Edition:	1st ed.
Subjects:	Social media. Marketing.