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Reverse innovation : create far from home, win everywhere /

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"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of d...

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Bibliographic Details
Main Author: Govindarajan, Vijay
Other Authors: Trimble, Chris
Format: Book
Language:English
Published: Boston : Harvard Business Review Press, [2012]
Subjects:
International business enterprises > Management > Case studies.
Technological innovations > Management > Case studies.
Strategic planning > Case studies.
BUSINESS & ECONOMICS / Management.

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Call Number: HD62.4 .G683 2012
 
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HD62.4 .G683 2012 Available