The art of the sale : learning from the masters about the business of life /

An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.

Bibliographic Details

Main Author:	Broughton, Philip Delves
Format:	Book
Language:	English
Published:	New York : Penguin Press, 2012.
Subjects:	Selling.