Mission-based marketing : positioning your not-for-profit in an increasingly competitive world /

Bibliographic Details
Main Author:	Brinckerhoff, Peter C., 1952-
Format:	eBook
Language:	English
Published:	Hoboken, NJ : John Wiley & Sons, [2010]
Edition:	3rd ed.
Series:	Wiley Online Library.
Subjects:	Marketing. Nonprofit organizations > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

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