Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor /

"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learn...

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Bibliographic Details

Main Author:	McLeish, Barry, 1956-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, [2011]
Edition:	2nd ed.
Series:	Wiley Online Library.
Subjects:	Nonprofit organizations > Marketing. Business. BUSINESS & ECONOMICS > Green Business. Electronic books.
Online Access:	Connect to the full text of this electronic book