Online advertising and promotion : modern technologies for marketing /

"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--

Bibliographic Details

Main Author:	Hanafizadeh, Payam, 1974-
Other Authors:	Behboudi, Mehdi, 1983-
Format:	Book
Language:	English
Published:	Hershey, PA : Business Science Reference, [2012]
Series:	Premier reference source
Subjects:	Internet advertising. Internet marketing.