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Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand /

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Bibliographic Details
Main Author: Miller, Pepper
Format: Book
Language:English
Published: Ithaca, NY : Paramount Market Publishing, [2012]
Subjects:
Consumers, Black > United States.
Marketing > United States.
Blacks and mass media > United States.

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Call Number: HC110.C6 M538 2012
 
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HC110.C6 M538 2012 Available