The wide lens : a new strategy for innovation /

Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.

Bibliographic Details

Main Author:	Adner, Ron
Format:	Book
Language:	English
Published:	New York : Portfolio/Penguin, 2012.
Subjects:	Technological innovations > Management. New products.