Contemporary issues in marketing and consumer behaviour /

Complete coverage of all contemporary issues modules for marketing and consumer behavior students.

Bibliographic Details

Main Author:	Parsons, Elizabeth, 1909-
Corporate Author:	ebrary, Inc
Other Authors:	Maclaran, Pauline
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009.
Edition:	1st ed.
Subjects:	Marketing. Consumer behavior. BUSINESS & ECONOMICS > Green Business. Consumentengedrag. Electronic books.
Online Access:	Connect to the full text of this electronic book